Art director and graphic designer. I design brand identities, interfaces and campaigns.

Mélissa Alpha

Portfolio 2026, Bordeaux Available for freelance See the projects

Featured project

Rise’Up

An app that brings together everything a student has to handle when moving out alone: financial aid, paperwork, outings and good deals.

From the interface to the launch campaign, all the way to the stand that presented it.

Project: App, campaign, stand
Year: 2026

View the project

All projects

Rise’UpApp and campaign2026
LuminæEvent identity and app2025
SpartaRebranding2025
KalashVinyl sleeve2023
INDAIdentity and website2025
Squid Game × LotusCo-branding2024
ODP TalenceFestival poster2025
Personal brandingPersonal identity2025
LosangeIdentity, packaging and website2025
Œil de DAInstagram media2026

The gallery

Alongside my projects, I draw. Digital drawings, studies of texture and light, characters, a little 3D sculpture.

Enter the gallery

From Martinique to Bali

My name is Mélissa Alpha. I’m an art director and graphic designer from Martinique, in the final year of a master’s degree in art direction at Brassart Bordeaux.

In 2026, I joined Fleava, a digital agency based in Bali, as a creative design intern: identity research for a resort in Lombok, and a redesign of the website interface for a historic hotel in Sanur. Two months working in English and on my own, from which I kept a method and a taste for brands rooted in their place.

Fleava has won more than 50 international awards since 2017, including several “Site of the Day” awards at the Awwwards, and was nominated for Agency of the Year at the Awwwards in 2021.

Today I work as a freelancer on brand identities, interfaces and campaigns.

Education: Master’s in art direction, Brassart Bordeaux
Experience: Fleava, Bali, Awwwards-winning agency: creative design intern
Sparta, art direction assistant
Media: @mel.alpha, 78k followers on Instagram
Œil de DA, a media about the creative eye
Languages: French, English

Let’s talk about your project

An identity to create, an interface to design, a campaign to launch. Describe what you need in a few lines and I’ll get back to you quickly.

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Rise’Up

The student life starter pack: an app that brings financial aid, paperwork, outings and good deals together in one place.

Rise’Up starts from a simple observation: student aid exists, but nobody knows where to begin. The project covers the interface, the launch campaign on social media and in outdoor advertising, and the stand that presented it.

Project: Mobile app, campaign, stand
Role: Art direction, interface design, campaign
Team: Project led as a duo
Year: 2026

The Rise’Up app in hand: home screen “Welcome back Charles” with the three categories Admin, Activities, Good deals.

Two phones on a dark rock: the Calendar and reminders screen, and the admin file in progress.

Post: “1 student in 2 skips meals for lack of money”.

Post: “60% of students struggle to find housing”.

9,000€

That’s how much student aid goes unclaimed every year.

The campaign’s hook, rolled out as posters and posts.

Three worlds, three colours

Admin in green, Activities in pink, Good deals in cyan. The colour tells you where you are before you even read, from the home card to the confirmation screen.

An onboarding questionnaire tailors the home screen, an aid application is built piece by piece, and a calendar brings deadlines and outings together.

Onboarding

Questionnaire: “What are your concerns in life?”, no choice selected. — Questionnaire, empty state

The same questionnaire with three choices selected and the Next button enabled. — Questionnaire, choices made

Questionnaire: “How do you organise yourself today?”, cyan halo. — Questionnaire, organisation

Questionnaire: question about the student’s situation, green halo. — Questionnaire, situation

Home screen: “Welcome back Charles”, today’s tasks and the three life categories. — Home

Bottom of the home screen, Admin tab selected: housing aid card. — Home, the tabs change

Good deals tab selected: student meals card. — Home, the tabs change

Calendar and reminders: each event takes the colour of its world. — Calendar and reminders

Admin

Application in progress: progress bar at 20% and documents to upload. — The application, piece by piece

Green confirmation screen: “Well done! All that’s left is to send it.” — Confirmation

Activities

An activity page with rating, host, address and a Book button. — An activity page

Pink confirmation screen: “Well done! Your activity is ready.” — Confirmation

Good deals

A good deal page: a surprise bag to pick up in the evening. — A good deal page

Cyan confirmation screen: “Well done! Your booking is complete.” — Confirmation

Life Rise’Up

A series of mirrored posts: same framing, two situations. Flip the switch to go from one to the other.

Without Rise’Up: an empty fridge with a banana peel. — Good deals

With Rise’Up: a full fridge. — Good deals

Without Rise’Up: a pile of papers. — Admin

With Rise’Up: the admin file in the app. — Admin

Without Rise’Up: alone on the bed, phone in hand. — Activities

With Rise’Up: a festival at sunset. — Activities

Out of home

A blurred halo, grain and strips of torn paper: the printed identity picks up the app’s gradients and sets them against a newspaper typeface. Shown here in context, in a metro corridor and on a bus shelter.

The horizontal “€9,000” poster on a backlit screen in a metro corridor, a figure walking past.

The vertical “The student life starter pack” poster in a bus shelter, in town.

Rise’Up poster: “The student life starter pack”, blurred blue and pink halo, strips of torn paper.

The stand

The project was presented on a stand built for the occasion: a signage totem in the colours of the three worlds, a wall of sticky notes and a “Let’s play together” wheel.

The campaign posters hang there exactly as they were printed.

Overview of the Rise’Up stand: totem, sticky-note wall on the left, game wheel on the right.

The totem at an angle: “Admin”, “Good deals” and “Activities” signs.

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Luminæ

A museums’ Nuit Blanche in Bordeaux, revealed under black light: the event identity and the app that guides visitors from one venue to the next.

On 4 October 2025, from 6 pm to 2 am, seven cultural venues open their doors and artworks appear in the streets under UV light. The project covers the poster and its variations, the fold-out programme, social media and the mobile app. The event and its line-up were imagined for the brief.

Project: Event identity, print, mobile app
Role: Art direction, visual identity, interface design
Context: End-of-year project, Brassart Bordeaux
Year: 2025

The vertical poster “Nuit Blanche des Musées, Bordeaux, Luminæ” framed on a light wall: a blurred shape of light, from cyan to lilac, on a black background.

The Luminæ app home screen on a phone set at an angle: a fluorescent flower, the title and the three routes.

What if the night revealed what the day hides from us?

The question opens the poster and sets the principle of the whole identity: in broad daylight, almost nothing. Under black light, the colour appears.

Move the lamp over the sentence.Touch the sentence to move the lamp.

A shape of light

A single shape carries the identity: a blurred wash, from cyan to lilac, spilling over the black like fluorescent paint. The “Nuit Blanche” lettering makes its letters dance along the line, with a spark as the dot on the i.

The horizontal version of the poster, printed on canvas: the black on the left carries the title and the date, the shape of light fills the right with the artists’ names.

The Luminæ banner stretched on a copper tube frame, against a light wall.

The shape is reframed for each medium: tall for the poster, wide for the canvas and the banner. The black stays reserved for text, the colour takes the rest.

The programme

Folded, it fits in a pocket. It opens once onto the routes, then wide onto the map: the Garonne drawn as a line of light, the venues pinned along the river.

Each route lists its venues, its artists and its times. Practical information and safety guidelines accompany the map.

The programme at three stages of unfolding: closed, with its black cover “Nuit Blanche des Musées, Bordeaux, Luminæ”; opened once onto routes 1 and 2; fully unfolded, with route 3 and part of the map.

Front and back of the unfolded programme, seen at an angle: on one side the three routes, on the other the map of Bordeaux with the river as a line of light, the pinned venues, practical information and safety guidelines.

The app

Luminæ is a guide through the night: three routes depending on age and mood, the must-see works, a page per artist, favourites and practical information.

Route 1Awakened youthFor ages 7 to 12, from 6 pm to 10 pm. Workshops and installations to explore with a torch in hand.
Route 2Night reverieFor adults and dreamers. A slow immersion, from the Cité du Vin to the Frac MÉCA.
Route 3Free explorationsFrom 8 pm to 2 am, with no set itinerary. The works appear in public space.

The “Not to be missed” section on a phone lying flat: the works as cards, then teamLab in large.

The page for route 2, Night reverie, on a tilted phone.

The home screen unrolls out of the phone like a ribbon, to show its full length.

The screens in full

Black background, colour halos and glass panels: the interface echoes the poster and lets the artworks bring the light.

Each page is shown here at its full height, as you scroll through it.

Home: a fluorescent flower, the Luminæ title, the three routes, the “Not to be missed” section and teamLab. — Home

Route 1, Awakened youth: “Art as a playground for adventure and sensory awakening”. — Route 1

Notifications: “Get your notifications live”, activation button. — Notifications

Route 2, Night reverie: “When darkness becomes material for contemplation”. — Route 2

Favourite: the teamLab page opens as a panel over the image of the installation. — Page saved to favourites

Route 3, Free explorations: “A free, revealed stroll through the city”. — Route 3

Profile and practical info

Page of the artist Isidore Krapo: an introduction followed by four photos. — Artist page

SpartaNext project All projectsBack to the index

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Sparta

The global rebranding of Sparta, a ticketing and event management platform in the French Caribbean: visual identity, social media, professional web pages and print.

Work carried out during an internship. The new art direction starts from an electric blue, a redrawn helmet and a three-verb signature, then rolls out everywhere the brand speaks, from the story of the day to the business card.

Project: Rebranding: identity, social media, web, print
Role: Art direction assistant, internship
Client: Sparta, ticketing and event management
Year: 2025

Two stories on phones: a “2 days to carnival” countdown in the carnival version of the identity, and a concert announcement, Urban Show, in Martinique.

Sortez, vibrez, vivez

The signature fits in three verbs: “Go out, feel it, live it”. It accompanies the helmet, redrawn then lit like a neon sign, on an electric blue.

The banners dress the brand’s WhatsApp and Facebook groups. They come on four backgrounds and three levels of signature: with the blue heart, without it, or the logo alone. Twelve variations in all.

TextureNightGrainNotes Signature and heart

Sparta banner: the neon helmet and the name, the signature “Sortez, vibrez, vivez” and a blue heart, on a brushed electric blue texture.

Sparta banner: the neon helmet and the name, the signature “Sortez, vibrez, vivez” and a blue heart, on a night gradient leaning towards plum.

Signature

Sparta banner: the neon helmet and the name, the signature “Sortez, vibrez, vivez”, on grainy waves of blue.

Sparta banner: the neon helmet and the name, the signature “Sortez, vibrez, vivez”, on a bright blue scattered with musical notes.

Logo only

A template for every message

Announcements, countdowns, calls to action, polls, the week’s agenda, answers to frequently asked questions: each type of message has its own template, ready to fill in. Pick a format and the screens change.

A grid of phones seen at an angle, each showing a Sparta Instagram post: “On a du lourd !” (Big things coming!), “Only 24 hours left before presales close”, “Big news!”, the agenda by island.

The same grid of phones with the stories: “Tic-tac…”, “Annonce !” (Announcement!), a “VS” duel, calls to action and two event posters.

The same grid of phones with the FAQ stories: a question in a bubble, the answer below, sometimes as an arrow diagram.

The posts: announcements, calls to action, countdowns and carousels of events by island.

Four post templates, as delivered: the background, the typography and the layout are set, all that’s left is to fill them in.

Post template: a white “Nouvelle mise à jour” (New update) button topped with a red notification badge, on the blue with musical notes. — New update

Post template: two empty frames marked “(meme)”, separated by a “VS”, under the titles “Those who didn’t get their ticket” and “Those who’ll be there”. — Meme, duel version

“On fait quoi !” (What are we doing?)

Post template: the title “Call to action fort” (Strong call to action) in outlined letters, then “Presales are open, get your ticket before the price goes up!”. — Call to action

The week’s agenda

“On fait quoi !” (What are we doing?): a carousel post listing the week’s events, island by island. It comes in two versions, one in carnival colours, the other for the rest of the year. For carnival, the logo itself dresses up: it is surrounded by coloured-pencil drawings.

Below, the stories and posts laid flat: the empty templates, then filled-in examples.

Two phones at an angle show the post “On fait quoi ! Cette semaine” (What are we doing? This week): one on a blue and purple gradient, the carnival version, the other on Sparta blue.

The Sparta Carnaval 2025 logo

Five story templates laid flat: two polls, an open slot, two “Une question ? Une réponse” (A question? An answer).

A sheet of filled-in stories and posts: “2 days to carnival”, “This weekend in Sint-Maarten”, “This weekend in Martinique”, “Best review”, “On a du lourd !” (Big things coming!).

For organisers

The professional web pages: an FAQ, a help centre organised by topic (event management, ticketing, treasury and invoicing, access control) and a contact page. Night background, blue halo in the corner, white cards for the essentials.

The “Professional FAQ” page on a laptop seen from the front: search bar, then three white cards, “About Sparta”, “Getting started”, “FAQ”.

Two laptops floating: the “Need help?” help centre with its topics, and the “Contact us” page.

The “Frequently asked questions” page on a laptop on a glass shelf: the questions sorted by topic.

Three help centre pages side by side, one on a laptop: “Treasury and invoicing”, “Frequently asked questions”, “Event management”.

On paper

The Sparta Pro business card and its signature, “Much more than just tickets”. And the guide for Sparta Access, the app that scans tickets at the door: four-step instructions, in English and French, for internal use.

The printed “User Guide Sparta Access” in a stack: download the app, log in, enter the event code, scan the QR codes.

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Kalash

A vinyl record designed for Kalash, “Mémoire brisée” (Broken memory): the sleeve, the label, two posters and the release announcement.

A face in profile, the eyes crossed by a band where the image breaks into red and green. Everything starts from that gesture: the photo doubles, blurs, reveals its halftone, like a memory slipping away. The project went all the way to the object, with the sleeve and label printed.

Project: Vinyl: sleeve, label, posters, announcement
Role: Art direction, graphic design
Context: School project, Brassart Bordeaux
Year: 2023

The “Mémoire brisée” sleeve at an angle on a light grid, the black record half out, two more blurred records in the corners.

The announcement visual: the sleeve portrait fully blurred, “New album by the Mwaka Boss, available on 25/11/2023 on vinyl”.

Mémoire brisée

Ten tracks on two sides. Scroll down the page: the record slides out of its sleeve, spins, and playback moves from one track to the next.

Side 1

1Voix oubliée
2Héritage
3Tro ché
4Ruelles obscures
5Lanmou

Side 2

6Lutte
7Real badman
8Bonda manjak
9Gidé
10Tout tanbou pa ni bon son

The back and the label

On the back, the title, the two sides and the record label’s logo. At the centre of the record, the label repeats the tracklist above a field under an overcast sky, the only landscape in the project. On the front, two stickers announce the special editions, in purple and in orange.

The back of the sleeve with the record two-thirds out: the tracklist on two sides, and the label “Side-1, Mémoire brisée, Kalash”.

The printed object

The sleeve, the label on its record and the poster, printed then photographed as they are, with no mockup.

On a light wooden table: the record with its label, the printed sleeve on top of it, and the warm-toned poster beside it.

The record and the sleeve seen from above, the sleeve turned a quarter turn.

The printed back of the sleeve: “Mémoire brisée”, Side 1 and Side 2, the record beside it.

The release

Two posters, one cold, one warm: the same portrait from the front, the broken band turned vertical across half the face. And a player screen for streaming, where the sleeve floats over the blurred portrait.

The two “Kalash, Mémoire brisée” posters side by side on a black grid background: one green and blue edged in orange, the other golden edged in white.

The player screen for the track “Ruelles obscures”: the sleeve in the centre, over the blurred black-and-white portrait, then the same screen on a phone held in hand.

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INDA

The identity and website of INDA, a dance institute in Bordeaux, designed with the building in mind: the new art direction extends onto the walls, pillars and windows.

A team project, approached like an interior architecture project. The logo holds together a script and heavy capitals, and a curve runs through every medium: it’s “l’instant courbé”, the curved moment.

Project: Identity, venue signage, posters, website
Role: Art direction, as a team
Year: 2025

A dancer in motion, fully blurred, her white clothing stretched into trails on a midnight blue background.

A place, a vision, a community

The logo

A script for the I, solid capitals for the N, the D and the A: the gesture on one side, the grounding on the other. The logo is written on one line or stacked on two.

A second, more angular lettering alternates with the first in the letter frieze. The palette comes down to two blues, two reds and four values from white to black.

#FFFFFF
#C9C9C9
#858585
#000000
#E52E40
#8C010E
#0424D3
#02126D

In the building

The identity doesn’t stop at paper. The curve takes over the wall, the blue climbs the pillars, the lounge area turns red; on the façade, the logo and the wave settle onto the windows. Each intervention is marked on the floor plan.

The lobby: a blue curve runs along the concrete wall, three pillars are painted blue, the large circular bench is red. The inset plan locates each element. — The lobby: curve on the wall, blue pillars, lounge area in red.

The façade: logo and wave on the windows.

The posters

“A show where every movement draws emotion.” The show poster lets the dancer dissolve into her gesture, under the letter frieze spilling out of the frame.

Three posters side by side on a wooden hoarding: two black silhouettes on white, one with a red curve, the other with a blue curve, and the blurred dancer poster in the centre.

As a series, two silhouettes cut out on white frame the show poster. The curve changes colour and position, the promise stays the same: “Live curved moments”.

The website

The home page announces the show in very large type, the logo slipped into the title. The curves flow from one section to the next and change colour along the way, from red to blue.

Further down: the school, its music genres, its partners, then a footer where the blurred dancer and the frieze return.

The top of the home page on a laptop on a red block: “L’INDA présente L’instant courbé” (INDA presents The curved moment).

Two laptops on blue blocks: the “About” section and the footer, “A Place, a Vision, a Community.”

The full home page: the show announcement, “About”, the music genres, the partners, “Inspiration and creation”, the footer. — The home page at its full height.

On Instagram

The story highlights spell out the name, one letter per bubble. In the grid, the curve flows from one post to the next.

Squid Game × LotusNext project All projectsBack to the index

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Squid Game × Lotus

What if Lotus crashed Squid Game? A limited edition of biscuits, imagined for the release of season 2, on 26 December 2024.

It all starts with the dalgona challenge from the first season: a sugar biscuit whose shape you must break out without cracking it. Lotus turns it into a challenge to replay with friends, and the campaign fits in one line: “Don’t crack now!”. A school exercise: the collaboration is fictional, neither brand took part.

Project: Co-branding: brand guidelines, packaging, campaign
Role: Art direction, in a team of three with Thomas Carlier and Cindy Cholet
Context: End-of-year project, 360° seminar, Brassart Bordeaux
Year: 2024

Three posters side by side in black frames, on a stone wall: a golden biscuit at the centre of each, marked with a circle on green, a star on pink, an umbrella on red.

The collector’s box photographed from three angles: from the front, black with a green band and the number 456, lying down, and seen from above with its “Biscuit sablé” lid.

The biscuit challenge

Four biscuits, four shapes, from the simplest to the riskiest: this is the heart of the campaign. Your turn. Pick a shape, then trace its outline without straying: too far from the line, the biscuit breaks.

The day started out so well,don’t crack now!

Hold the click on the line and trace the outline, without straying from it.

The brand guidelines

The logo sets the two brands side by side without merging them: Lotus, a cross, Squid Game, vertical or horizontal, on white as on black.

The four colours take their names from the series. Sizek is used for headings, Area for body text. The pattern picks up the shapes of the game, which also echo those of the biscuits.

Bloody mask#E62244
Golden token#FFD700
Eliminated dahlia#EA5185
Green hope#008263

The typography sheet: Sizek Medium for headings and subheadings, Area Medium for body text, and an example, “Ne craquez pas maintenant !” (Don’t crack now!).

The pattern in three tints, pink, green and grey: outlined squares and triangles, scattered in every direction.

The packaging

Two formats for the same challenge. The collector’s pack keeps the round metal tin: player 456 in a medallion, his number on a green band, and the campaign line running around the edge of the lid.

The tin’s label laid flat, with its crop marks: the pink pattern on black, the medallion, the green “456” band, the legal notices and the yellow glue tab.

On the label, a spot varnish is applied to the pattern: it catches the light and adds a slight relief, the collector’s added value.

The individual pack, a flat round box standing on its edge: black background, a green “Biscuit sablé” band crossed by a yellow question mark, pink rim.

The individual pack floating in front of a beige wall, seen in three-quarter view.

The same pack seen closer, its shadow cast on the wall.

The individual pack keeps the green band and adds a question mark: which shape is hiding inside?

The campaign

Four biscuits, four hooks, one punchline. The biscuit holds the centre, ringed by a halo, and everything reads top to bottom in one go. On the posters, the image takes up 60% of the surface to intrigue; on the packaging, the ratio flips to make room for information.

Green poster, circle biscuit: “The day started out so well, don’t crack now!”

Pink poster, triangle biscuit: “To reach the top, don’t crack now!”

Pink poster, star biscuit: “To stay out of the stars, don’t crack now!”

Red poster, umbrella biscuit: “Bad weather’s on the way, don’t crack now!”

The horizontal version as a banner on a construction hoarding, in front of a hedge: the green poster in the centre, the pink and red ones on either side.

Two banners at the corner of a hoarding: the circle on green, the star on dark red.

Two more banners: the triangle on pink, the umbrella on dark red.

In a white-tiled metro corridor, a large black poster: the 456 collector’s tin lit by a halo, under the campaign hook.

A lightbox on a dark wall: the individual pack floats over the grey pattern, under the same hook.

In the metro and in lightboxes, the box takes the place of the biscuit, on the black of the packs.

The invitation

Slipped in with the biscuits, a card echoes the series’ invitation card. It congratulates its reader: they are one of the 456 candidates selected for the biscuit challenge. On the back, the shared logo on the green pattern.

Social media

On Instagram, the Lotus account switches to the series’ colours: the packs, the banners, and a “Your turn, don’t crack now!” thrown out to followers three weeks before the release.

Three posts on three phones: the collector’s tin, a man in a suit holding two biscuits under “À votre tour, ne craquez pas maintenant !” (Your turn, don’t crack now!), and the individual pack.

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ODP Talence

A poster proposal for the tenth edition of the ODP Talence festival, 12 to 15 June 2025 at Parc Peixotto: a white egret in night foliage.

The festival raises funds for the orphans of French firefighters. The illustration, drawn layer by layer, is then rolled out from street furniture to social media, all the way to passes and festival merchandise.

Project: Festival poster and variations
Role: Art direction, illustration
Context: School project, Brassart Bordeaux
Year: 2025

Detail of the illustration: the egret’s head, orange beak and yellow eye, facing two large blue leaves, on a background of midnight blue and plum leaves.

In the foliage

The illustration is built like a stage set, in layers: a background of dark leaves, the bird, then the coloured leaves. Scroll down the page: each layer moves at its own speed.

At the back

The night foliage. Large tone-on-tone leaves, midnight blue and plum, give depth without catching the light.

In the middle

The egret, the only light shape in the image. Its beak points left, where the poster holds the dates, the venue and the artists.

In the foreground

The colours. A few bright leaves, blue, pink, orange and yellow, placed around the edges to frame the eye.

From sketch to poster

The sketch first sets the place of each element: the title oval at the top, the information block on the left, the bird on the right. The illustration fills this layout, then the typography settles in: the festival logo, the dates, the park and the artists of the edition.

The sketch in white line on midnight blue: an oval and a rectangle for the title, a large frame on the left for the text, the bird sketched on the right, leaves all around. — The sketch

The finished illustration, without text. — The illustration

The full poster: “Festival ODP Talence #10, in aid of the orphans of French firefighters, 12 > 15 June 2025, Talence, Parc Peixotto”, the list of artists and the partners’ strip. — The poster

In the street

On street furniture, the white of the bird and of the title stand out from afar against the dark background. The bright colours stay on the edges and leave the centre to the text.

The same billboard seen in three-quarter view, crossed by a diagonal shadow.

Online

The Facebook cover stretches the foliage horizontally around the logo, without the bird. The story uses the poster vertically to announce the artists.

On site

The leaf pattern dresses the staff passes and the day wristbands. The egret moves onto the merchandise: a phone case and a blue tote bag.

Two midnight blue “Pass staff” badges, scattered with coloured leaves, hanging from matching lanyards.

Two fabric “Pass jour” (day pass) wristbands with the leaf pattern, one closed with a pink ring, the other with a blue ring.

A phone case on a dark stone: the egret and the leaves on a blue background.

A bright blue tote bag pinned to the wall: the egret’s head and neck in large.

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Personal branding

My identity as an art director: a first name in pink script set over a surname in black capitals, a tropical flora in watercolour, and a website to present my work.

It starts from a dual culture, the rigour of French design and Caribbean energy, and comes down to very little: a cream background, black, a single pink. This portfolio takes its colours and its capitals from it.

Project: Personal identity, website and variations
Role: Art direction, interface design
Year: 2025

A laptop on a perforated metal table, in the half-light: the website’s home page, with the quote “Creativity is intelligence having fun” in white capitals over a poster photo, and a pink “Portfolio” badge.

The same laptop from the front: the website’s project grid, six thumbnails, Losange, Luminæ, Squid Game, Sparta, MADD Museum and Mister Freez, with pink foliage coming in from the right.

The signature

The first name is handwritten, in pink, and spills over the surname, set in very black condensed capitals. A hibiscus nestles at the foot of the last A.

Cream#FFFDF6
Pink#EA2847
Black#000000
White#FFFFFF

First name: Moonlith February
Surname and headings: Bodega Serif Black
Text: Raleway

The flora

Hibiscus, bird of paradise, banana tree, pink foliage and toucan: watercolour plates, cut out. On every medium, the leaves come in from one edge, cropped by the frame; the hibiscus stays attached to the headings.

A stem with long green leaves veined with pink. — Pink foliage

A black toucan with a white throat and a large orange beak, perched on a branch. — Toucan

Two orange bird of paradise flowers, with blue tips. — Bird of paradise

Two bright pink hibiscus flowers and their leaves. — Hibiscus

The website

Three entries in a pill-shaped navigation bar: Home, Prix (Pricing), Contacter (Contact). The home page opens on a quote, then unfolds the art direction, its six fields and the projects.

Page by page

Five pages, as I designed them. Pick one, then scroll through it in the window.

The full home page: the quote over a poster photo, the “Creativity, Intelligence” banner, the “Direction artistique” section and its six cards, “Qui suis-je ?!” (Who am I?!), the grid of six projects and the black “Contacts” footer.

The prices shown on the Pricing page are fictional: they are there for the mockup.

A laptop in three-quarter view on a perforated metal table: the Contact page and its form, “Une question ?” (A question?).

A laptop on a stone block: the projects page, with the Losange and Luminæ titles.

The details

The cards are white, outlined in black, with a thicker bottom edge, like a shadow drawn in line. The “Contacter” button has three states: black at rest, ringed with a pink halo on hover, white when pressed.

A laptop on a metal table: the Pricing page and its rounded cards, each with a watercolour plant, a price and a black button.

At rest
On hover
Pressed

This one works: it takes you to the contact form.

Contact

The variations

The same signature moves from screen to paper. The business card carries the logo on the front; on the back, contact details and a QR code leading to my Behance.

The back: the title “Art Director”, a QR code marked “Scan me!”, the contact details, and a pink band with the email address.

Front, the name and the foliage. Back, how to reach me.

LinkedIn banner

Behance banner

The digital card adapts the back to a phone format, and the CV rearranges everything on one page.

My “Déclinaisons” (Variations) sheet: the business card on concrete, the digital card shown on a series of phones, and the CV in English, among foliage.

Scattered

In the website’s footer, the links aren’t lined up: they are pink badges, dropped at random. Here, they fall for real.

Catch them and throw them.Tap them to make them jump.

Behance Skills LinkedIn Instagram Facebook Contact

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All projects

Losange

A tiny shop in Bordeaux dedicated to the affogato, the Italian speciality on the border between dessert and drink: a scoop of ice cream with a hot espresso poured over it.

The identity expresses this hot / cold duality. It is soft, indulgent and contemporary: a lilac, a coffee caramel, and a diamond with hollowed sides, the shape the coffee takes in the middle of the ice cream.

Project: Identity, packaging and website for a tiny shop
Role: Art direction, branding, web design
Context: School project, Brassart Bordeaux
Year: 2025

The printed menu, with lilac cloud-shaped edges, next to a purple cup and a croissant: L’Originale (The Original), Noisette intense (Intense hazelnut), Vanille + café corsé (Vanilla + strong coffee), Chocolat + espresso, Cookie shot, and a “Personnalise ton affogato” (Customise your affogato) box.

The diamond

The logo holds the shape in its O. Repeated tip to tip, it becomes a lilac checkerboard running across the boxes, the cards and the website.

Lilac#CCBFDF
Plum#3F2E47
Caramel#B86111
Cream#E6D7C5

The lilac carries the softness of the ice cream, the caramel the warmth of the coffee. The plum, denser, serves as a background for the photos.

“Froid – Chaud. Doux – Fort. C’est tout ce qu’on aime” (Cold – Hot. Soft – Strong. That’s all we love), says the website.

The loyalty card

Eight cups seen from above. With each affogato, a caramel diamond lands at the bottom of one of them, like the coffee in the middle of the ice cream.

1 stamp out of 8

Click a cup to stamp it.

The website

It opens on a screen split in two: “Un shot de chaleur” (A shot of warmth) on the coffee side, “Une sensation de givre” (A frosty feeling) on the ice cream side. Then come the affogato, L’Originale with Madagascar vanilla, and the reviews.

A laptop from the front: the “L’Originale, Madagascar vanilla ice cream” section, three scoops of ice cream on the lilac checkerboard.

A laptop from the side: an affogato cup seen from above, the coffee in a diamond shape between four portions of ice cream, and the line “Ice cream, coffee, contrast. That’s all we do. But we do it well”.

A light laptop, tilted: the story of Losange, a lilac cloud border, then the title “L’Originale”.

The home page, in desktop and phone versions.

The headings alternate between black and lilac. The checkerboard runs behind the scoops of ice cream, a cloud border separates the sections, and the photos on plum bring back the warmth of the coffee.

Desktop

The same page on a phone, in a single column. — Phone

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Œil de DA

An Instagram media I launched in 2026. It speaks to those starting out in art direction, and teaches them to look before they create.

Each carousel selects a visual, a typeface or a layout rule, says what to take away from it, and shares a few tips along the way, for free.

Project: Instagram media: identity and carousels
Role: Art direction, writing
Year: 2026, ongoing
Account: @oeil.de.da

See the account on Instagram

Manifesto, 1 of 6. “We scroll through hundreds of visuals a day.” How many do we really look at?

Manifesto, 2 of 6. “Seeing is not looking.” Consuming images doesn’t make you better. Observing, comparing and questioning them does. An eye can be trained. Like a muscle.

The carousels

The first post is a six-slide manifesto. The next one opens the Typo series: a free typeface, then four rules for laying it out. Swipe, just like on Instagram.

Manifesto, 3 of 6. “Here, every visual is curated.” And each time, you’re told what to take away: the detail, the choice, the idea.

Manifesto, 4 of 6. The programme: Palette, Typo, Seen & kept, Mood, Exercise, Mental.

Manifesto, 5 of 6. Because a trained eye isn’t enough… we work on the mindset too.

The programme

Six sections come back from one post to the next. Five train the eye and the hand; the sixth takes care of the mindset, because a trained eye isn’t enough.

01
Palette
One image, its colours, why it works.
02
Typo
A typeface to discover and where to use it.
03
Seen & kept
A strong visual and the detail to remember.
04
Mood
A world in one moodboard.
05
Exercise
A challenge to train your hand.
06
Mental
Something to hold on to when inspiration runs out.

Four tips

The first issue of Typo introduces Instrument Serif, then uses it to show four poster rules. Each fits on one slide: a poster that applies the rule, and a sentence to remember it.

Typo 001, rule 01, Z composition. A black poster “Regarder avant de créer” (Look before you create) crossed by a dotted Z. The eye reads in a Z: from the headline top left to the key information bottom right. — Z composition

Typo 001, rule 02, modular grid. A pink poster “Voir ≠ regarder” (Seeing ≠ looking) built on 3 columns and 4 rows. Each block aligns to a cell: even disorder becomes intentional. — Modular grid

Typo 001, rule 03, margins vs full bleed. Two posters side by side: “Respirer.” (Breathe.) within its margins, “Tension” breaking out of the frame. Margins let it breathe, full bleed creates tension. Choose, then commit. — Margins or full bleed

Typo 001, rule 04, size contrast. A black poster: “Œil” very large, “de DA” small. One very big, one very small, nothing in between: the hierarchy reads in a second. — Size contrast

The logo

The name is written in pixel letters, seen through a lens: they tighten towards the edges, as in an eye. Turned on its side, the Œ becomes the account’s symbol, an eye that appears at the foot of every slide.

First direction: the name in pixels with its pink cursor, as in a terminal.

The Œ of this lettering, turned on its side, draws an eye.

Profile picture

Symbol

The media uses the three colours of my identity: black, cream and pink. Every slide keeps the same frame: the section and its number at the top, the name, the symbol and the page count at the bottom.

Back to home

Legal notice

Publisher

This website is published by Mélissa Alpha, artiste-auteure (registered as an independent artist-author in France), art director and graphic designer, who is also its publication director.

SIRET (French business registration number): 989 167 788 00011.
Address: 33000 Bordeaux, France.

To contact her: the contact form.

Hosting

This website is hosted by Netlify, Inc., 44 Montgomery Street, Suite 300, San Francisco, CA 94104, United States (netlify.com).

Intellectual property

Unless otherwise stated, the texts, identities, illustrations, mockups and visuals presented on this website are the creations of Mélissa Alpha. Any reproduction or reuse without her written consent is prohibited.

Some projects are student work or proposals. The brands and works mentioned in them belong to their owners; these projects have no commercial link with them.

Personal data

The contact form collects your name, your email address, your phone number if you provide it, and your message. This information is used only to reply to you. It passes through Netlify, the website’s host, and is never sold or transferred.

You can ask to access, correct or delete it by writing through the same form.

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This website sets no cookies. Its traffic is measured with Umami, a cookie-free tool: it counts visits and page views, without collecting personal data and without tracking anyone from one site to another.

Last updated: October 2026.

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